Our Purpose

We created mfIQ to make a meaningful impact in improving mental health in our society. Our founders share personal experiences with individuals struggling with mental health issues and understand the impact this has on people’s lives. Grounded in this empathy, we are driven to help organizations and individuals flourish by offering a comprehensive and empowering support system that promotes mental fitness and resilience.

There is no simple solution to improve mental health. But it is possible to embark on a journey of change.

We are united in the belief that:

Mental health is a SYSTEMIC issue — Our education and corporate systems have neglected to teach people how to cope in today’s complex world. Individuals are primarily left with the burden to figure it out for themselves. We want to be part of igniting this change.
PREVENTION must be part of the equation — While treatment is critical and there is a considerable dialogue on preventing physical ailments, we lag in promoting mental health. Employers and governments must put more focus, energy and resources into preventing mental harms that mitigate the risk of mental illness. Our solution is one step in support of this journey.
Supporting employees to FLOURISH requires going beyond prevention — There's a broader agenda than preventing mental illness. Individuals with strong mental fitness skills are happier, more productive, safer and better teammates. We seek to be partners in helping them be the best they can be.
Employers are the CATALYST for change — Healthy, resilient and engaged employees are a key driver of enhanced business performance. Employers are uniquely positioned to impact societal mental health. Employers equipped with mfIQ can actively promote mental fitness skill development, model psychologically safe work environments, monitor progress in improving mental health, and customize interventions based on demographic characteristics.

Our Founders

Dr. Bill Howatt

Career in psychology as a clinician and researcher. Accomplished author and sought after speaker/consultant on organizational mental health. Lifelong sportsman, including varsity football, golf and fitness. Passionate about making a difference in people’s lives.

Carm Cirella

Career in IT industry, focused on designing and implementing technology platforms. Strong cross-industry vertical experience. Specialist in small and medium sized businesses, including startups. Ex- professional athlete with an ongoing passion for sports. Focused on family and driving to make an impact on mental health.

Alec Moore

Deep experience in all things back office, including serving as CFO of several organizations. Specialist in technology companies, including startups. Avid sportsman. Passionate about making an impact on mental health.

John Moore

Experienced executive, leading large business units for major consulting companies. Specialist in organizational transformation enabled by technology. Passionate about family, sports and mental health.